Regal Cruises

Conceptual rebranding for luxury cruise line, Regal Cruises. Offering distinctive voyages on ships designed to reflect the transatlantic vessels from the 1920s and 30s, this brand pays tribute to a time of longer voyages, smaller ships and first class, personal service. All design centered around reflecting the companies two key brand adjectives, WARM & DISTINCTIVE. Take a peek through the ship’s portholes into the past with the use of sepia-toned photography and elements of traditional, old-world craftsmanship.