About – JenniferHooverDesign.com

Happiest when bringing designs to life, I love to collect inspiration from daily life. I hold a Bachelors of Art from San Diego Diego State University and received an M.F.A. in Graphic Design in 2007 from the Academy of Art University, San Francisco where I was mentored by many notable designers.

My design style is infused with a timeless simplicity that catches the eye and makes a strong first impression. I believe the most powerful design is achieved when it tells a visual story; whether a individual story or a corporate branding story.

Over the course of my career I have sharpened my design eye working within several award-winning design firms. I designed projects for individuals, start-ups and businesses of all sizes. Clients such as The Disney Store, Toss Designs, Restoration Hardware, Banana Republic, Creative Group and Pottery Barn Teen. In my early career, I spent many valuable years on the business side of design working in studio management, print production and marketing. This collective knowledge, combined with my design training, makes me valuable when looking for a designer who understands the full scope of the design process and is versed in managing a project from concept to press.

TESTIMONIALS INSTAGRAM

TESTIMONIALS INSTAGRAM

I strive to make professional design accessible. By operating small and engaging with my network of independent creatives as needed, I have the capacity to deliver on projects of any size, the ability to keep fees affordable and the flexibility to meet tight schedules.

The Design Process

STEP 1

Discover + Uncover

Good design comes from good listening so I want to hear what you have to say. I provide a creative brief that is used as a starting tool. I describe this step as turning a project inside out. Defining the project goals and identifying who we are talking to is critical. From here we will agree on deliverables and move forward with an agreed-upon project proposal. Based in the San Francisco Bay Area, I’m available to meet in person, but I also have many ongoing successful, long-distance relationships and am happy to work virtually.

STEP 2

Design + Development

I begin crafting thoughtful design that brings your brand or idea to life. Starting from intial concepts, I flesh out many designs over a period of time. I continually ask myself, “Does this solution align with the project goals and does it resonate in a simple, smart way?” This process could be a quick 2-3 days for a simple project or up to 3-4 weeks for a catalog or website. Whatever your timing, I pride myself on setting expectations upfront and delivering on time.

Step 3

Delivery + Beyond

We collaborate beyond the initial concepts, reviewing and refining until the deliverables align with your vision. I recognize your reputation is important and your time is valuable. I strive to exceed expectations; designing with a passion and attention-to-detail while project managing in a timely, efficient manner. Once you have your design, our relationship doesn’t have to end. I love seeing small, initial logo designs evolve and I’d be more than happy to help design your business card, website, signage or any marketing collateral.

We all win when we help each other succeed.

Have an idea or a project? Let’s collaborate and design something!

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